“The leads come in.
But who’s serious?”
We refine the audience, offer and creative to reach people who fit your service. Lead quality matters as much as cost.


Meta and Google campaigns, websites built for inquiries, AI and automation. One team connecting the path to your next customer.
Dan & Matan. Your growth partners, every month.Sound familiar? The ads are running and the budget is going, but you can’t see where your business is heading. We connect the journey, from the first ad to the customer conversation.
We refine the audience, offer and creative to reach people who fit your service. Lead quality matters as much as cost.
We connect your CRM and automated follow-up to keep inquiries organized, with a response process that fits how you sell.
We review leads, appointments and closed deals together. You see what works, what needs to change and where the budget goes.
A clear path from strategy to revenue.
Illustrated customer journey; revenue depends on lead quality and sales conversion.
From understanding your business to your next campaign. We build, connect and improve the path from attention to inquiries, and from inquiries to sales opportunities.
Let’s build your planWe map your profitable services, brand, offer, service areas and ideal customers. Then we connect the path from inquiry to sale and set priorities that fit the way your business works.
We build around your offer: clear messaging, branded design, mobile layouts and a simple lead form. Inquiries connect to your CRM and next steps, so the conversation can continue.
AI supports messaging and creative. Make, your website, CRM and WhatsApp connect the workflow. Lead routing, notifications and reminders help your team respond and track every conversation.
We bring practical Meta and Google Ads experience to researching your business and audience. We plan offers, regions, messaging and campaign structure, use age targeting where relevant and permitted, and test creative and audiences to improve quality and reduce waste.
We connect ad performance to what happens in your business: inquiries, lead quality, appointments and sales. We identify opportunities, adjust the plan and start the next month with clear priorities.
From the ad to the landing page, through Make to your CRM, team and reporting. Each step has a destination and an owner.

Dan and Matan connect the plan, creative, website and campaign. You know who is responsible and what comes next.
Let’s plan your next moveYour proposal defines the scope of the website, landing pages, integrations and monthly management. Ad spend and third-party subscriptions are priced separately. We work to lower lead costs; a fixed cost per inquiry is not guaranteed.
An ad that catches the eye. A page that creates an inquiry. A system that knows where it goes next. We build the connections.

Videos from client campaigns, with the numbers behind them. Choose a video, turn on the sound and see how a customer need becomes a message worth stopping for.
Quick Fund Miami is a Miami lending business we support through an ongoing partnership. Clear offers, creative and campaign testing generated 479 inquiries in the featured 30-day period, at an average $4.17 per inquiry.
479 inquiries · $4.17 average per inquiry · 30 daysCampaign-level figures; results are not attributed to individual videos.
Bay State Garage Door is a garage door service business. We built messaging around customer needs and connected it to a focused campaign. The average cost per inquiry was $25 over three months.
$25 average per inquiry · 3-month campaignCampaign-level figures; results are not attributed to individual videos.
Campaign videos and figures supplied by Soltan Group. Results cards are designed summaries, not original Meta screenshots. Past results do not guarantee the same outcome for another business.
Quick Fund’s Meta campaign generated 479 inquiries in 30 days. The average advertising cost to generate one inquiry was $4.17.

Quick Fund results over 30 days. This is a designed summary, not an Ads Manager screenshot. Results and costs vary by business, market, offer and budget.
A performance picture you can discuss with the business owner: inquiries, cost and campaign period. These are Soltan’s campaign recaps, not customer quotations.
479 inquiries in 30 days. An average cost of $4.17 per inquiry.
An average cost of $25 per inquiry over a three-month campaign.
Turning your business goals into a focused marketing plan.
Keeping the conversation, the work and the next steps connected.
We’re Dan and Matan. We started Soltan Group for business owners who want a partner who understands both the Israeli mindset and the American market.
Behind the campaigns and systems are two people who want to understand your business: what you’re building, where you’re getting stuck and where you want to go.
Message MatanIsraeli business owners in the U.S. who need inquiries for garage doors, home improvement, beauty and other service businesses. We’ll talk through your goals and stage to see if we’re a good fit.
The retainer covers our team’s work and the agreed services. Media spend is paid to platforms such as Google and Meta separately. We agree both budgets before work begins.
No. Lead cost and quality depend on the market, location, offer, creative and budget. Our case study reflects one campaign. We’ll review your data and improve your campaigns accordingly.
We design the follow-up process together. It can include CRM and automation, and depending on your plan, human responses and appointment setting. Responsibilities are agreed in advance.
Start with a conversation with Dan or Matan about your goals, service areas and budget. The proposal, commitment and cancellation terms are provided in writing before work starts.
A campaign is one part of the job. Here’s how our connected retainer compares with a service focused on campaign management.
| What matters | ![]() | OthersCampaign-focused service |
|---|---|---|
| 01Business understanding | Services, margins and sales process | Campaign briefing |
| 02Brand & offer | Positioning and audience-fit messaging | Ad messaging |
| 03Audience strategy | Audience, regions and decision stages | Campaign targeting |
| 04Website & landing pages | A page built around your offer | Often uses an existing page |
| 05Conversion copy | From the ad through the form | Ad copy |
| 06Creative & video | Messages, ads and video concepts | Depends on creative package |
| 07Meta & Google Ads | Setup, management and optimization | Setup and management |
| 08Forms & lead routing | Connect inquiries to the next step | Submission tracking |
| 09CRM setup | Connect to your sales process | Depends on proposal |
| 10Make automation | Connect tools and team workflows | Depends on proposal |
| 11AI in the workflow | Messaging, creative and efficiency | Depends on proposal |
| 12WhatsApp & alerts | Notifications and follow-up per plan | Depends on proposal |
| 13Lead quality review | Evaluate fit alongside cost | Advertising metrics |
| 14Appointments & sales | Connect business feedback to reporting | Depends on shared business data |
| 15Monthly improvement plan | Data, decisions and next steps | Campaign optimization |
Tired of changing providers and starting over? Tell us where your business gets stuck. We’ll look at your offer, campaigns and follow-up, and identify the next steps.
+1 (305) 927-5746 Matan · WhatsApp